Why it matters

Why it matters

Why it matters

What Is Chemical Sensitivity?

Living with chemical sensitivity means more than avoiding strong smells. It’s about navigating a world full of invisible exposures and trying to feel safe in your own body.

Multiple Chemical Sensitivity (MCS) is a chronic condition in which individuals experience symptoms from exposure to common chemicals, often in amounts that don’t affect others. These triggers may include synthetic fragrance, cleaning products, air fresheners, fresh paint, pesticides and more.



Even brief exposure can lead to debilitating symptoms like:

Headaches or migraines

Trouble breathing

Brain fog or dizziness

Skin reactions or rashes

Anxiety or mood shifts



And for some, the reaction can last days.

Why It’s Often Overlooked



Chemical sensitivity isn’t well understood in traditional medicine and it often goes undiagnosed or dismissed. But studies and growing anecdotal evidence show that exposure to synthetic chemicals, fragrances, and volatile organic compounds (VOCs) can seriously impact quality of life for sensitive individuals.

Chemical sensitivity isn’t well understood in traditional medicine and it often goes undiagnosed or dismissed. But studies and growing anecdotal evidence show that exposure to synthetic chemicals, fragrances, and volatile organic compounds (VOCs) can seriously impact quality of life for sensitive individuals.

In fact, according to a national survey:

12.8% of U.S. adults report medically diagnosed MCS

25.9% experience fragrance sensitivity

Want to help?

If you are a host or have a space, take the What's Good Pledge.

If you’re unsure where to start, explore our Resources Page.

If you just want to learn more, check out our Low-Tox Hosting: A Beginner’s Guide and MCS 101 Guide.

Why this directory exists

Many public spaces, products, and rentals are still filled with artificial fragrance, chemically-laden materials, and “clean” labels that don’t mean much. We built What’s Good Directory to make it easier to find places and experiences that are truly a safe space.

Why this directory exists

Many public spaces, products, and rentals are still filled with artificial fragrance, chemically-laden materials, and “clean” labels that don’t mean much. We built What’s Good Directory to make it easier to find places and experiences that are truly a safe space.

Why this directory exists

Many public spaces, products, and rentals are still filled with artificial fragrance, chemically-laden materials, and “clean” labels that don’t mean much. We built What’s Good Directory to make it easier to find places and experiences that are truly a safe space.

Found Something Good?

Help Grow

What’s Good.

Found Something Good?

Help Grow

What’s Good.

Found Something Good?

Help Grow

What’s Good.

Ready?

Start Exploring

What’s Good.

Ready?

Start Exploring

What’s Good.

Ready?

Start Exploring

What’s Good.

What’s Good Directory is a community-submitted platform intended for informational purposes only. We do not provide medical advice, diagnosis, or treatment, and are not medical professionals. All users are encouraged to do their own due diligence, consult with a trusted healthcare provider, and make choices based on their individual needs and sensitivities. While we do our best to vet listings through our pledge system, we cannot guarantee accuracy or ongoing compliance. Please report any concerns so we can keep this space safe and reliable.

Connect with us:

Sign up for our newsletter.

Get notified when new finds and updates are listed! (We promise not to spam you <3)

What’s Good Directory is a community-submitted platform intended for informational purposes only. We do not provide medical advice, diagnosis, or treatment, and are not medical professionals. All users are encouraged to do their own due diligence, consult with a trusted healthcare provider, and make choices based on their individual needs and sensitivities. While we do our best to vet listings through our pledge system, we cannot guarantee accuracy or ongoing compliance. Please report any concerns so we can keep this space safe and reliable.

Connect with us:

Sign up for our newsletter.

Get notified when new finds and updates are listed! (We promise not to spam you <3)

What’s Good Directory is a community-submitted platform intended for informational purposes only. We do not provide medical advice, diagnosis, or treatment, and are not medical professionals. All users are encouraged to do their own due diligence, consult with a trusted healthcare provider, and make choices based on their individual needs and sensitivities. While we do our best to vet listings through our pledge system, we cannot guarantee accuracy or ongoing compliance. Please report any concerns so we can keep this space safe and reliable.

Connect with us:

Sign up for our newsletter.

Get notified when new finds and updates are listed! (We promise not to spam you <3)