About

About

About

Built for the scent-sensitive, the label-checkers, and the “can’t risk it” crew.

Whether you're living with MCS (Multiple Chemical Sensitivity), transitioning to a low-tox lifestyle, or simply trying to make more informed choices about what’s around you—this space was built for you.

It exists to answer the daily, familiar question: “Is this good?”

Born from conversations like “Can you use this?” or “Is that okay for you?”, What’s Good is a growing directory of chemical-conscious places, experiences, and products—curated by the community, for the community.

But… the reality is: navigating the world, especially while traveling or entering shared spaces, often means not getting the chance to ask. And for many, that leads to repeated exposure and reactions.

This directory aims to bridge that gap. To offer a layer of clarity, trust, and care; wherever life takes you.

This directory aims to bridge that gap. To offer a layer of clarity, trust, and care; wherever life takes you.

This directory aims to bridge that gap. To offer a layer of clarity, trust, and care; wherever life takes you.

Everything here is submitted by people who get it or want to make an impact

To those who’ve left dinner early because of a plug-in air freshener or who carry a mask, just in case they walk into a store with a scented candle burning.

To those who want to feel safe, without having to explain themselves first.

To those who’ve left dinner early because of a plug-in air freshener or who carry a mask, just in case they walk into a store with a scented candle burning.

To those who want to feel safe, without having to explain themselves first.

Listings are vetted through our pledge system. Businesses and spaces commit to avoiding a defined list of harmful chemicals. If something changes, the community can flag it for review.



Uses scent-free, low-tox products. Avoids major chemical triggers.

Willing to adjust or remove scented items if asked.

Shares what products they use — some may be conventional.

More info coming soon. Listing not yet verified or needs reverification.

We’re building an open, evolving hub for:

People with sensitivities

Chronic illness warriors & caretakers

Anyone trying to avoid hidden irritants and toxic ingredients

Clean living can be empowering—but also confusing and isolating. We’re here to change that; with clarity, community, and a touch of humor without minimizing anyone’s experience.



This is more than a directory. It’s a shared effort to answer:

What’s good?

Found Something Good?

Help Grow

What’s Good.

Found Something Good?

Help Grow

What’s Good.

Found Something Good?

Help Grow

What’s Good.

Ready?

Start Exploring

What’s Good.

Ready?

Start Exploring

What’s Good.

Ready?

Start Exploring

What’s Good.

What’s Good Directory is a community-submitted platform intended for informational purposes only. We do not provide medical advice, diagnosis, or treatment, and are not medical professionals. All users are encouraged to do their own due diligence, consult with a trusted healthcare provider, and make choices based on their individual needs and sensitivities. While we do our best to vet listings through our pledge system, we cannot guarantee accuracy or ongoing compliance. Please report any concerns so we can keep this space safe and reliable.

Connect with us:

Sign up for our newsletter.

Get notified when new finds and updates are listed! (We promise not to spam you <3)

What’s Good Directory is a community-submitted platform intended for informational purposes only. We do not provide medical advice, diagnosis, or treatment, and are not medical professionals. All users are encouraged to do their own due diligence, consult with a trusted healthcare provider, and make choices based on their individual needs and sensitivities. While we do our best to vet listings through our pledge system, we cannot guarantee accuracy or ongoing compliance. Please report any concerns so we can keep this space safe and reliable.

Connect with us:

Sign up for our newsletter.

Get notified when new finds and updates are listed! (We promise not to spam you <3)

What’s Good Directory is a community-submitted platform intended for informational purposes only. We do not provide medical advice, diagnosis, or treatment, and are not medical professionals. All users are encouraged to do their own due diligence, consult with a trusted healthcare provider, and make choices based on their individual needs and sensitivities. While we do our best to vet listings through our pledge system, we cannot guarantee accuracy or ongoing compliance. Please report any concerns so we can keep this space safe and reliable.

Connect with us:

Sign up for our newsletter.

Get notified when new finds and updates are listed! (We promise not to spam you <3)